Life’s not fair…
If I had a dime for each time I’ve heard that phrase, I would be able to buy a lifetime supply of Monster and still have some money left over for Zingers.
Cliché or not, it is the truth. People are going to make judgments about you or your company based on your experience, appearance, website, personnel…even your company name.
Instead of chalking up lost sales and unconverted clients to the cliché title of this blog post, do something about it. Figure out what element of your company people are seeing in a negative light and turn it into a positive.
For example, just the other day we quoted a major market research project for a very large company. We knew we were up against two other firms who undoubtedly had more extensive portfolios than we did. So how were we going to show that our company’s youth and lack of experience is far outweighed by everything else we bring to the table?
Together, we spent the better part of a day brainstorming ways to overcome the obstacle. Thankfully we have incredibly intelligent and creative team members here, and we found a way to put together a proposal that is unlike any other. We bypassed the ‘traditional’ proposal and produced something that demonstrates our ability to think outside-the-box at a very high level.
Now, whether or not we win the job, each one of us is able to look at our supposed “disadvantages” differently. We’ve started to capitalize on our youth and creativity as opposed to dwelling on whatever experience our young company might lack. After all, when life gives you lemons, you say, “Hey, thanks for the free lemons!” because you know what? Other companies lack what we have in abundance, and that is where their disadvantages lie.
Post By: Erin Walter
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